Everyday Stigma: What Families Tell Us About Poverty

Stigma is not a side issue in the fight against poverty. It is a structural barrier that shapes how families are seen, how they are treated, and whether they feel able to access support.

In our workshops, families spoke about being judged the moment they walked through the door. Others described being treated as if they were irresponsible or undeserving, rather than recognised for the effort it takes to raise a family under pressure.

These stories reflect wider cultural narratives that equate poverty with personal failure. The effect is damaging and long-lasting: people lose confidence, avoid seeking support, and internalise shame that should never have been theirs to carry.

Families also told us what helps. A stigma-free service looks and feels different. It is welcoming, relational, and rooted in dignity:

• A safe environment that reduces fear of judgement.

• Genuine peer support, countering isolation.

• Workers who are persistent and respectful, who see strengths as well as struggles.

  
  

If we want to reduce poverty, we have to confront the stigma that sustains it. That means embedding dignity into every interaction.

The Change the Story Commitment is designed to help make this real. By signing up, organisations pledge to create the kinds of spaces families described: places where people feel safe, respected, and recognised for their strengths.