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CHANGE
THE
STORY

LET'S TALK ABOUT POVERTY
WITHOUT THE STIGMA
.

A co-designed campaign led by people with lived experience of poverty.

​Learn more about Change the Story and how you can be part of it

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WHAT IS CHANGE THE STORY?

Change the Story is a movement co-designed with families to tackle poverty stigma.

  • The Commitment sets out shared principles of dignity, equality and inclusivity.

  • The Toolkit, created with families in Fife and the Poverty Alliance, provides practical tools to challenge stigma.

  • The Stories bring lived experience to the forefront — showing why change matters.

Who's involved?

Developed with families, frontline services, and communities — supported by organisations across Scotland.

WHY IT MATTERS

Poverty stigma is widespread, harmful, and deeply rooted in Scotland.


It affects people’s mental health, blocks access to support, and limits opportunities for children and families.


It’s time to change that story

Visit our About page to explore the story behind the campaign

CHANGE THE STORY WAS DEVELOPED WITH SUPPORT FROM

Contact Us

We’d love to hear from you. Reach out to connect, collaborate, or learn more about the campaign

Subscribe to our mailing list

Change the Story 2025.

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