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Welcome to Change the Story

Updated: Sep 30

We’re excited to launch the Change the Story blog, a space to share stories, insights, and tools for tackling poverty stigma.


Why stigma?

Poverty isn’t only about money. Families tell us the hardest part is often the judgement - being made to feel less than, invisible, or to blame. That stigma keeps people from seeking help, undermines confidence, and fuels harmful myths. If we want to reduce poverty in Scotland, we must change the way it’s talked about and experienced.


What we’re doing

Change the Story is co-designed with families living in poverty and the organisations who support them. Together, we’ve created a Commitment and practical resources to help shift culture and practice towards dignity and respect.


What you’ll find here

On this blog we’ll be sharing:


  • Voices and lived experiences of families.

  • Myth-busting and analysis of how poverty is framed.

  • Stories of positive change in services and communities.

  • Practical ideas for building stigma-free practice.


Join us

Tackling stigma is something we can all play a part in, through the words we use, the way we treat others, and the assumptions we challenge.


This is just the beginning. Join us as we work together to change the story on poverty.

 
 
 

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Change the Story 2025.

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